HownIt — Your home, your way.

About HownIt

About us

HownIt is a family-run platform that helps homeowners, landlords, buyers and tenants connect directly. Create your own listing, upload your own photos, chat securely, arrange your own viewings and stay in control from start to finish.

Our mission is simple: save people thousands in estate agent fees while giving them the freedom to sell or rent their property their way.

Your home. Your way.

How it works

List your property in minutes, chat directly with interested buyers or tenants and arrange your own viewings — all in one place. No agents in the middle, no hidden commission.

How to sell

  1. Tap Sell and choose whether you're selling or renting your property.
    1Tap Sell and choose whether you're selling or renting your property.
  2. Upload bright, clear photos of your property, including every room and outdoor space.
    2Upload bright, clear photos of your property, including every room and outdoor space.
  3. Organise your photos by room so buyers can easily explore your home.
    3Organise your photos by room so buyers can easily explore your home.
  4. Set your asking price and write an honest description highlighting your property's best features.
    4Set your asking price and write an honest description highlighting your property's best features.
  5. Choose your location so buyers can easily find your property.
    5Choose your location so buyers can easily find your property.
  6. Publish your listing and make it live for buyers or tenants to discover.
    6Publish your listing and make it live for buyers or tenants to discover.
  7. Respond to enquiries, arrange viewings and negotiate directly — all through HownIt.
    7Respond to enquiries, arrange viewings and negotiate directly — all through HownIt.
  8. Once you've accepted an offer, mark your property as Sold STC, then Sold once the sale has completed.
    8Once you've accepted an offer, mark your property as Sold STC, then Sold once the sale has completed.

How to find a property

  1. Browse properties by town, postcode or area.
    1Browse properties by town, postcode or area.
  2. Use filters to narrow your search by price, bedrooms, bathrooms, property type and distance.
    2Use filters to narrow your search by price, bedrooms, bathrooms, property type and distance.
  3. Open any listing to view photos, property details and the seller's description.
    3Open any listing to view photos, property details and the seller's description.
  4. Jump straight to bedroom, bathroom or garden photos using the photo categories.
    4Jump straight to bedroom, bathroom or garden photos using the photo categories.
  5. Save properties to your favourites so you can easily find them again later.
    5Save properties to your favourites so you can easily find them again later.
  6. Message the seller directly to ask questions or arrange a viewing.
    6Message the seller directly to ask questions or arrange a viewing.
  7. Like what you see? Follow the seller or landlord to be notified when they list another property or if a previously unavailable property becomes available again.
    7Like what you see? Follow the seller or landlord to be notified when they list another property or if a previously unavailable property becomes available again.

Accessibility

At HownIt, we're committed to making buying, selling and renting property accessible to everyone.

  • High-contrast colours for improved readability.
  • Large, easy-to-use buttons throughout the app.
  • Clear labels for forms and navigation.
  • Support for screen readers where possible.
  • We're continually improving accessibility based on user feedback.

Why choose HownIt?

Save Thousands

Sell your property without paying estate agent commission.

You're in Control

Create your own listing, set your own price and arrange your own viewings.

Chat Directly

Speak straight to buyers, sellers or landlords through secure in-app messaging.

Family Run

Built by a family who wanted a fairer, more affordable way to buy, sell and rent property.

Follow People

Never miss a listing

Follow trusted sellers and landlords to see future listings and receive updates if a property becomes available again.

Imagine someone follows a landlord who owns five rental properties. When one tenant gives notice, the landlord relists the property. Everyone following that landlord gets a notification:

A property from (name) has just become available in (area).

Or if a sale falls through:

Good news! 24 Church Street is available again!

Find us

Follow HownIt on social media for new listings, tips and updates.