Our story

We’re a mother, daughter and son building HownIt together—a family business born from real life and a shared determination to make things easier for others.

Between us, we’ve bought homes, sold homes and felt the excitement, worry and frustration that come with moving. We understand that a home holds years of hard work, family memories and money you’ve worked hard to earn.

Our journey began with a simple question:

Why should selling your own home cost thousands of pounds in commission fees?

That question sparked a family conversation about how we could give people another choice.

It started while our Mum was selling her home. Faced with a substantial commission bill and encouragement to reduce the asking price, she began questioning why she felt so little control over something that meant so much to her.

As a family, we talked about our own experiences. The son had also paid thousands in estate agent commissions over the years. The daughter had experienced frustrations when buying her first home—and eventually found the home she now lives in by knocking on the owner’s door and asking about a viewing.

That simple conversation with a homeowner stayed with us. It showed us the value of being able to speak directly, ask questions and make arrangements ourselves.

The more we talked, the more we wanted to build the platform we wished had been available to us.

HownIt gives homeowners and landlords a straightforward way to advertise their properties for a fixed fee, upload their own photographs, describe their homes in their own words and communicate directly with interested buyers or tenants. Property owners make their own decisions and arrange their own viewings.

Behind it is our family, working together every week. We share ideas, work through challenges and each bring different skills and perspectives.

We’re putting our time and care into something we believe in, because we know other families will be facing the same questions and decisions that brought us here.

Our mission is to make property advertising simpler, more affordable and give people greater choice over how they do it.

We want homeowners and landlords to feel confident making their own decisions, and it's free to list, with the opportunity to communicate directly.

For us, HownIt is personal. It’s an ordinary family working together to create something useful for others—something we would have wanted ourselves, and something we can be proud to share with yours.