HownIt vs Rightmove: what's the difference?
Rightmove is the UK's biggest property website, and most people start their search there. But if you want to sell or let your own home without an estate agent, there's a catch: Rightmove only accepts listings from estate and letting agents. HownIt is built for owners.
Can I list my home on Rightmove myself?
No. Rightmove only takes listings from registered estate and letting agents. To appear there, you need a high street agent (usually a percentage of the sale price) or an online agent (usually a fixed fee, often paid upfront whether you sell or not).
At a glance
| HownIt | Rightmove | |
|---|---|---|
| Who can list | Homeowners and landlords, directly | Estate and letting agents only |
| Cost to list | Free | Through an agent: commission or a fixed fee |
| Commission when you sell | None | Depends on your agent |
| Contract | None | Depends on your agent |
| Who buyers talk to | You, directly, through secure in-app messages | Your agent |
| Viewings and offers | You arrange and agree them | Usually your agent |
| Area | Doncaster and the DN area | The whole UK |
| Audience | Growing, local | Very large, national |
Why owners choose HownIt
- Free to list, no commission: you keep what you sell for.
- No contract: list, update or remove your home whenever you like.
- Direct contact: buyers and tenants message you, not a middleman.
- Every listing checked: our team reviews each advert before it goes live.
- Local: made in Doncaster, for homes in the DN area.
When Rightmove might suit you better
If you want the widest possible national audience, or you'd rather someone else handled viewings and negotiations, an agent who lists on Rightmove may suit you. Some owners do both: list free on HownIt and use an agent too. Check your agent's contract first, as some agreements mean you still owe a fee if you find the buyer yourself.
List your home free on HownIt
List my homeFacts about Rightmove checked on 3 November 2026. Rightmove is a trademark of its owner. HownIt is not connected to Rightmove.
Sources
- Rightmove Help Centre: Is Rightmove an Estate Agent? (opens in a new tab) (Checked 3 Nov 2026)
- Property Investments UK: Can you sell a house privately on Rightmove? (opens in a new tab) (Updated July 2026)
- HownIt FAQ: "Can I advertise with HownIt if I already use an estate agent?" (Supplied by the team)