HownIt vs Zoopla: which is right for private sellers?
Zoopla is one of the UK's best-known property websites, and it's also known for its house price estimates. But it doesn't take listings from homeowners or landlords directly. HownIt does, and it's free.
Can I list my home on Zoopla myself?
No. Zoopla says it doesn't accept properties listed directly by private sellers or landlords. You need to use one of its registered agents, who lists the property for you, usually for commission or a fixed fee.
At a glance
| HownIt | Zoopla | |
|---|---|---|
| Who can list | Homeowners and landlords, directly | Registered agents only |
| Cost to list | Free | Through an agent: commission or a fixed fee |
| Commission when you sell or let | None | Depends on your agent |
| Who buyers and tenants talk to | You, directly, through secure in-app messages | Your agent |
| Who prepares the listing | You, checked by the HownIt team before it goes live | Your agent |
| Area | Doncaster and the DN area | The whole UK |
| Audience | Growing, local | Very large, national |
Why owners choose HownIt
- Free to list: no fixed fee upfront and no commission when you sell or let.
- You stay in control: set your own price, arrange your own viewings, agree your own deal.
- Safe direct messaging: chats stay inside HownIt and you never need to share your number.
- For landlords too: list rentals free, with clear guidance on EPCs and your legal checks.
When Zoopla might suit you better
If you want national reach or a full agency service, an agent who lists on Zoopla may suit you. Zoopla's house price tools are also useful for researching what similar homes have sold for before you set your price.
List your home free on HownIt
List my homeFacts about Zoopla checked on 3 November 2026. Zoopla is a trademark of its owner. HownIt is not connected to Zoopla.
Sources
- Zoopla help: How do I list a property for sale? (opens in a new tab) (Checked 1 Nov 2026)